It's 2023 which means everyone has a phone or tablet or at least a computer of some sort, right?

Maybe. We do know more people in America have internet access than do not.

That means potential customers will be searching for you online. In fact, 97% of people search for a business online prior to going into that business!

So why do you need a website in 2023? There are a couple reasons...

1. Visibility and credibility: A website is the foundation of an online presence and it gives your business visibility and credibility. It provides potential customers with a way to find out more about your business, products and services, and it establishes your business as a legitimate and professional entity. If you are relying on a social media page as your website, that gives the appearance of a 'fly by night' business that doesn't invest in itself, so why would they be the best place for them to shop!?

2. Reach: A website allows you to reach a global audience, regardless of geographic location. It can be accessed by anyone with an internet connection, giving your business the potential to reach more customers than traditional forms of advertising. Your sign out front is a vitally important part of basic marketing for your business. But a website doesn't require someone to drive by. If your location is off the beaten path, a website (plus SEM to drive traffic) allows customers to find you easily, on the go, and on demand.

3. E-commerce: A website can allow for e-commerce, which is the buying and selling of goods and services through the internet. Having an e-commerce platform can help businesses sell their products and services online, which can be especially valuable in a time of pandemics or other situations that make it difficult to operate a physical storefront. More small business retailers report that customers spend more online than they do in store.

4. Cost-effective: A website can be a cost-effective way to reach a large audience. It can be less expensive than traditional forms of advertising such as television, radio, or print ads, and it allows businesses to target specific audiences based on geographic location, interests, and behaviors via programmatic advertising, social media advertising, and Search Engine Marketing.

5. Accessibility: A website can be accessed by anyone, at any time, from anywhere, making it a great option for businesses that operate outside of traditional business hours.

6. Analytical data: A website can provide valuable data and analytics that can help businesses understand their audience and improve their online presence. This data can be used to improve website design, content, and marketing efforts.

Overall, having a website in 2023 is essential for any business looking to establish an online presence, reach an audience on both a local and global scale, and gain visibility and credibility in an increasingly digital world. It's the foundation of a digital strategy that allows businesses to connect with customers, generate leads and sales, and build a brand.

For more on website design and how to promote, contact JT Scarpelli at scarp@bigrapidsmedia.com or visit Big Rapids Digital | Digital Marketing Solutions