A new effort to crackdown on underage drinking on college campuses will kick off today.

Secretary of State Ruth Johnson and a safety coalition, including Michigan State Police and the Liquor Control Commission, are announcing the "21 To Buy, Not Supply" campaign.

The idea is to alert students of the consequences of providing alcohol to minors.

Johnson says those who give alcohol to younger students could be fined up to $1,000 and spend 90 days in jail.