The Big Rapids Family Video location is closing under a nationwide shuttering of all stores, according to its parent company Highland Ventures.

 

President Keith Hoogland indicated a decrease in foot traffic as well as lack of new movie releases spurred by the coronavirus pandemic as reason for the closure.

 

He released a statement Tuesday, calling it the “end of an era.”

 

“Today, I have to make the difficult announcement that we are closing all Family Video locations,” he said.

 

There is liquidation sales during which all movies, candy, fixtures and other items will be sold.

 

Afterwards, the stores will close for good.