Coming up on Saturday, Oct. 25, local businesses compete in the annual Pumpkin Roll to benefit local nonprofits at the Big Rapids Fall Festival.

Leading up the event, participating organizations will choose a nonprofit to fundraise and support. Each business can raise money for the nonprofit in any way they wish.

"The way it works is kind of Relay for Life-style," co-event organizer Erik Etchison said. "You put out a bucket at your business and people can throw cash in it. 100% of the proceeds that you raise leading up to the pumpkin roll goes toward your nonprofit regardless. The beauty of it is that the nonprofit gets that much more exposure just by you being a part of it. That's what it's all about: getting the exposure out there so these nonprofits are right at hand and right in front of your face, so that people learn about them more."

At the event, one representative from each nonprofit will roll a pumpkin, and the furthest distance wins. First place will be awarded $500, followed by $350 for second place and $150 for third. There will also be an engraved traveling trophy for the top roller.

The event is directly tied with Community Giving Day, which will occur again this year. It serves as an opportunity to give nonprofits awareness and fundraising.

"This year, we wanted to do something a little more to get the word out," Lions Club representative Dave Hamelund said. "The pumpkin roll just fit beautifully. Now, everybody has a chance to pick their favorite nonprofit and support them. Whoever is the advocate for those nonprofits gets to come to the pumpkin roll and see how well they can roll a not-so-round object. We're trying to get the time, talent and treasure in the community, working for the community. It's all about the community."

The time of the roll will be finalized soon. A time in the early afternoon is expected.

Around than 30 nonprofits have signed up as of Monday, Oct. 6. If you would like to get more information on the event, including having your business participate, email helpmcnonprofits@gmail.com or call 231-796-4444.