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The Marketing Mix

Your Target Audience

What is a Target Audience for your Business?

A target audience is the specific group of people that a business, organization, or individual is trying to reach with their marketing or communications efforts. The target audience is usually defined based on characteristics such as age, gender, location, interests, and income level. Identifying the target audience is an important part of the marketing process, as it helps to focus efforts and resources on the people most likely to be interested in the product or service being offered. By understanding the characteristics, needs, and behaviors of the target audience, businesses can tailor their marketing messages and tactics to be more relevant and effective.


How do you find your Target Audience?

There are several ways that a business can determine who their target audience is. One way is to conduct market research, which involves gathering data on potential customers, such as their demographics, interests, behaviors, and needs. This can help a business to understand who their customers are and what they are looking for in a product or service.

Another way to determine a target audience is to look at the business's existing customer base. By analyzing customer data, such as purchase history and feedback, a business can identify common characteristics among its customers and use that information to define its target audience.

A business can also use its competitors' customer data to identify potential target audiences. By analyzing the customers of similar businesses, a business can gain insights into who their target audience may be and how to reach them effectively.

Overall, there are many ways that a business can determine its target audience. The specific approach will depend on the business and its goals.


Why is it important to know your Target Audience?

It is important to know your audience when marketing your business because doing so can help to increase the effectiveness of your marketing efforts. By understanding your target audience, you can create marketing messages and campaigns that are tailored to their needs, interests, and behaviors. This can help to capture their attention and persuade them to take the desired action, such as make a purchase.

Knowing your audience can also help you to choose the right marketing channels and tactics. For example, if your target audience is young adults, you may want to focus on social media marketing, whereas if your target audience is older adults, you may want to focus on print or television advertising. By choosing the right channels and tactics, you can reach your audience where they are and increase the chances of success.

Overall, knowing your audience is essential for creating effective marketing campaigns. It allows you to tailor your messages and tactics to the specific needs and preferences of your target audience, increasing the chances of success and helping your business to grow and thrive.


You know your Target Audience, now what?

Once you have identified your target audience, there are a few steps you can take to effectively reach and engage with them:

  1. Develop a marketing strategy: Create a plan for how you will reach and engage with your target audience. This should include tactics such as SEO for your website, social media marketing, email marketing, content marketing, and paid advertising such as radio advertising, search engine marketing, programmatic, OTT & CTV, and more.

  2. Create relevant, high-quality content: Develop content that is relevant and valuable to your target audience. This can include blog posts, articles, videos, podcasts, and other types of media.

  3. Use data and analytics: Use data and analytics to understand the behavior and preferences of your target audience. This can help you tailor your marketing efforts and make them more effective. Gather data by asking customers how they heard of you, send existing customers surveys on behavior, etc.

  4. Engage with your audience: Interact with your audience on social media and other platforms, and respond to comments and questions in a timely manner. This can help build trust and loyalty among your audience.

  5. Test and optimize: Regularly test and optimize your marketing efforts to ensure that you are reaching and engaging with your target audience effectively. This can involve A/B testing different tactics or analyzing data to see what is working and what can be improved.

For more on finding your target audience and reaching them, contact JT Scarpelli at Big Rapids Media at


Big Rapids Media offers radio advertising on the Big Rapids areas largest radio stations (Y-102, Big Country, WBRM, Rewind 99.1) as well as the full suite of digital advertising products via Big Rapids Digital.


Local High School Schedule & Scores

CSAA Basketball (Boys)

12/4/23 - 7:00pm

Lakeview 48 @ Saranac 19

12/5/23 - 7:00pm

Big Rapids 58 @ GR Aviation Acad 48

   -> Game broadcasting on WBRN 1460am, 96.5fm

Tri County 35 @ Greenville 77

Grant 57 @ Hart 54

Newaygo 48 @ Montague 68

Pine River 61@ Morley Stanwood 40

Evart 25 @ Reed City 66

Mason County Central 42 @ White Cloud 53

12/6/23 - 7:00pm

Chip Hills 46 @ Gladwin 78

12/8/23 - 7:30pm

Big Rapids @ Reed City

   -> Game broadcasting on WBRN 1460am, 96.5fm

Central Montcalm @ Newaygo

Chip Hills @ Morley Stanwood

Grant @ Lakeview

White Cloud @ Tri County

Kent City @ Fruitport Calvary Christian


CSAA Basketball (Girls)

12/4/23 - 7:00pm

Reed City 27 @ Evart 47

Tri County 30 @ Lakeview 38

Grant 56 @ Ravenna 13

Farwell 37 @ Chip Hills 41

Mason County East 9 @ White Cloud 50

12/5/23 - 7:00pm

Cedar Springs 42 @ Big Rapids 30

Carson Ciy-Crystal 15 @ Central Montcalm 61

Greenville 60 @ Tri County 25

Pine River 29 @ Morley Stanwood 63

Montague 23 @ Newaygo 34

12/8/23 - 7:30pm

Big Rapids @ Reed City

Central Montcalm @ Newaygo

Chip Hills @ Morley Stanwood

Grant @ Lakeview

White Cloud @ Tri County

Kent City @ Kenowa Hills


Big Rapids Ice Hockey

12/2/23 - 2:00pm

Big Rapids 0 @ Plymouth 8

12/8/23 - 2:00pm

Grosse Ille @ Big Rapids

12/9/23 - 8:00pm

Big Rapids @ Gaylord

12/15/23 - 7:00pm

Jackson Lumen Christi @ Big Rapids

12/16/23 - 11:35am

Okemos @ Big Rapids

12/20/23 - 7:15pm

Big Rapids @ Midland Dow

12/22/23 - 5:00pm

Big Rapids @ Cheboygan


Big Rapids Bowling (Boys & Girls)

12/2/23 - 2:00pm

Boys - Big Rapids 22 @ Lakeview 8

Girls - Big Rapids 20 @ Lakeview 9

12/9/23 - 9:00am

Boys - Central Montcalm @ Big Rapids

Girls - Central Montcalm @ Big Rapids

12/16/23 - 9:00am

Boys - Big Rapids @ Kent City

Girls - Big Rapids @ Kent City

CSAA Basketball Standings

CSAA - Boys

  1. Big Rapids 2-1 (1-0)
  2. Grant 2-1 (1-0)
  3. Reed City 2-1 (1-0)
  4. Kent City 1-1 (1-0)
  5. Newaygo 2-2 (1-0)
  6. Tri County 1-3 (1-1)
  7. Central Montcalm 2-1 (0-1)
  8. White Cloud 2-1 (0-0)
  9. Lakeview 1-2 (0-2)
  10. Morley Stanwood 0-3 (0-1)
  11. Chip Hills 0-3 (0-1)

CSAA - Girls

  1. Lakeview 1-0 (1-0)
  2. Central Montcalm 1-0 (0-0)
  3. Grant 1-0 (0-0)
  4. Morley Stanwood 1-0 (0-0)
  5. Newaygo 1-0 (0-0)
  6. Chip Hills 1-0 (0-0)
  7. White Cloud 1-0 (0-0)
  8. Big Rapids 0-1 (0-0)
  9. Tri County 0-2 (0-1)
  10. Kent City 0-0 (0-0)
  11. Reed City 0-1 (0-0)

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