KPIs or Key performance indicators are metrics used to measure the performance of a business or individual. They are used to track progress towards specific goals and objectives and help determine if a business or individual is on track to meet their targets.

KPIs can be used to measure a wide range of business activities, including marketing, sales, customer service, and financial performance.

Marketing Key Performance Indicators (KPIs) are metrics used to measure the effectiveness of marketing efforts. They help businesses track progress towards marketing goals and determine if their marketing strategies are working. Some common marketing KPIs include:

1. Website traffic: The number of visitors to a website. This KPI can help businesses understand how many people are viewing their website and if their marketing efforts are driving traffic to the site.

2. Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. This KPI helps businesses understand how effective their website is at converting visitors into customers.

3. Social media engagement: The number of likes, comments, and shares on social media posts. This KPI helps businesses understand how well their social media content is resonating with their audience and if it is driving engagement.

4. Email open rate: The percentage of emails that are opened by recipients. This KPI helps businesses understand if their emails are being read and if their email marketing campaigns are effective.

5. Lead generation: The number of leads generated through marketing efforts, such as website forms or events. This KPI helps businesses understand how well their marketing efforts are at generating leads and attracting potential customers.

By tracking these and other marketing KPIs, businesses can gain insights into the effectiveness of their marketing efforts and make informed decisions about how to improve and optimize their strategies.

While some forms of marketing and advertising are difficult to track, such as radio or television, they are not impossible.

For example, Big Rapids Media provides the dates and times your radio commercials air on any and all stations you're a part of. You can cross reference the days and times with web traffic and foot traffic to gause response. Over the course of 3-6 months, you will begin to have enough data to see an accurate picture of whether your radio advertising is driving traffic to your website or store.

 

For more on Marketing KPIs, how you can set them up, and how you can apply them, contact JT Scarpelli at Big Rapids Media: scarp@bigrapidsmedia.com