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The Marketing Mix

Setting Marketing Goals for your Business

Setting marketing goals is an important step in any marketing plan. It helps a business determine what they want to achieve through their marketing efforts and provides a roadmap for success. Here are some steps to help a business set marketing goals:

  1. Define your target audience: Understanding your target audience is crucial in setting marketing goals. Identify who your ideal customers are and what they need or want from your business.

  2. Identify your business objectives: Determine what your overall business goals are, such as increasing sales or expanding into new markets. This will help guide your marketing goals.

  3. Determine your marketing budget: Consider how much you are willing and able to spend on marketing efforts. This will help narrow down your options and make it easier to set realistic goals.

  4. Set specific, measurable, achievable, relevant, and time-bound (SMART) goals: It's important to set specific and measurable goals so you can track your progress and determine if you are meeting your objectives. Make sure your goals are achievable and relevant to your business and target audience, and set a timeline for achieving them.

  5. Create a plan to achieve your goals: Once you have set your marketing goals, develop a plan to achieve them. This may involve creating a content calendar, identifying key performance indicators (KPIs) to track progress, and setting aside a budget for marketing efforts.

By following these steps, a business can set clear and achievable marketing goals that will help guide their marketing efforts and drive success.

 

For more on finding your target audience: Your Target Audience (bigrapidsdailynews.com)

For more on KPI's (Key Performance Indicators): Marketing KPI's or Key Performance Indicators (bigrapidsdailynews.com)

 

For more information on how to set marketing goals for your business, contact JT Scarpelli at Big Rapids Media: scarp@bigrapidsmedia.com

Weather

Local High School Schedule & Scores

CSAA Basketball (Boys)

3/1/24

 District 35 Championship @Manistee

  Ludington @ Reed City - 7:00pm

    -> Game broadcasting on Big Country 100.9

2/28/24

 District 35 Tournament @Manistee

  Hart 42 @ Reed City 57

    -> Game broadcasting on Big Country 100.9

  Manistee 38 @ Ludington 67

 District 36 Tournament @Gladwin

  Chip Hills 38 @ Clare 50

 District 41 Tournament @Fremont

  Newaygo 61 @ Grant 57

 District 74 Tournament @Hesperia

  Ravenna 50 @ White Cloud 53

 

CSAA Basketball (Girls)

2/26/24 - 7:00pm

Tri County @ Montabella

2/27/24 - 7:00pm

 CSAA Tournament

  Grant @ Kent City

  Reed City @ Morley Stanwood

  Chip Hills @ White Cloud

2/29/24 - 7:00pm

Tri County @ White Cloud

 

Big Rapids Ice Hockey (12-12-1)

MHSAA Regional 21: 2/24/24

Big Rapids#4 4 @ E Grand Rapids#1 5 (OT)

CSAA Basketball Standings

CSAA - Boys

  1. Reed City 18-3 (10-0)
  2. White Cloud 16-5 (8-2)
  3. Big Rapids   15-6 (8-2)
  4. Grant   13-6 (8-2)
  5. Newaygo 13-8 (6-4)
  6. Central Montcalm 8-12 (4-6)
  7. Kent City 7-14 (4-6)
  8. Tri County 6-15 (3-7)
  9. Chip Hills 5-16 (3-7)
  10. Morley Stanwood 2-17 (1-9)
  11. Lakeview 5-16 (0-10)

CSAA - Girls

  1. Morley Stanwood 15-3 (8-1)
  2. Grant 13-4 (8-1)
  3. Kent City 15-4 (7-2)
  4. Reed City 11-8 (7-2)
  5. Big Rapids 10-8 (6-3)
  6. Lakeview 10-9 (4-5)
  7. Central Montcalm 8-11 (4-5)
  8. Newaygo 10-9 (3-6)
  9. White Cloud 7-13 (2-8)
  10. Tri County 3-14 (1-8)
  11. Chip Hills 1-18 (0-9)

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