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The Marketing Mix

New Year, New You!

It's a new year, so maybe it's a new you? Or at least your business?

Here are 10 ways to refresh your marketing strategies and reach new customers with the new year:

  1. Set clear marketing goals: Before you can effectively market your business, you need to know what you want to achieve. Take some time to set clear, measurable goals for your marketing efforts. This will help you stay focused and track your progress. For more on setting goals: Setting Marketing Goals for your Business (

  2. Identify your target audience: Knowing who you want to reach is essential for creating targeted marketing campaigns. Take some time to research your ideal customer and understand their needs, pain points, and interests. For more on fidning your target audience: Your Target Audience (

  3. Create a content marketing strategy: Content marketing is a powerful way to attract and engage customers. Develop a plan for creating and distributing valuable, relevant, and consistent content that speaks to your target audience. For example, florists make arrangements every day. Take pictures of finished products and time lapse video of the process. It's engaging content for your target audience!

  4. Get a website/Optimize your website for SEO: Your website is your true store front and signage! More people will visit your website than walk/drive past your store. Make sure your website exists and is easy for search engines to find and understand is crucial for attracting organic traffic. Take some time to optimize your site for SEO, including by doing keyword research and creating high-quality content. For more, contact JT:

  5. Review your advertising strategy: are you on the right radio station? Is broadcast TV really reaching your target audience? Are your newspaper ads? Billboards? Make sure you are tracking the results from any and all advertising by comparing your traffic and sales to when your commercials aired, when the paper is printed, etc.

  6. Utilize social media: Social media is a powerful tool for reaching and engaging with customers. Choose the platforms that make the most sense for your business and create a plan for posting regular updates and interacting with your followers.

  7. Build email lists and send newsletters: Email marketing can be a highly effective way to reach and engage with customers. Build your email list by offering valuable content in exchange for subscribers, and use newsletters to keep your audience up-to-date on your products and services.

  8. Advertise online: Online advertising can be a cost-effective way to reach a large audience. Consider using platforms like Google AdWords or Facebook Ads to target specific groups of people with your ads. Geo-target competitors, retarget web traffic, pre-roll Youtube videos, etc. Check BR Digital for more: Big Rapids Digital | Digital Marketing Solutions

  9. Host events: Hosting events is a great way to connect with your customers and build your brand. Consider hosting webinars, workshops, or in-person events to showcase your products and services.

  10. Partner with other businesses: Partnering with complementary businesses can be a great way to reach new audiences and build relationships. Look for opportunities to collaborate on promotions, events, or content.

  11. Invest in video marketing: Video is a highly effective way to engage with customers and showcase your products or services. Consider creating video content for your website, social media, or online ads to reach a wider audience. Again, BR Digital can execute video ad campaigns. They can also plan and create video commercials and content.

Some of these take a lot of thought and even more time. But they're worth it!

Big Rapids Media can always help plan and execute any of these strategies.


If you don;t think you have the time for all of these, contact JT Scarpelli at Big Rapids Media:


Local High School Schedule & Scores

CSAA Basketball (Boys)

12/4/23 - 7:00pm

Lakeview 48 @ Saranac 19

12/5/23 - 7:00pm

Big Rapids 58 @ GR Aviation Acad 48

   -> Game broadcasting on WBRN 1460am, 96.5fm

Tri County 35 @ Greenville 77

Grant 57 @ Hart 54

Newaygo 48 @ Montague 68

Pine River 61@ Morley Stanwood 40

Evart 25 @ Reed City 66

Mason County Central 42 @ White Cloud 53

12/6/23 - 7:00pm

Chip Hills 46 @ Gladwin 78

12/8/23 - 7:30pm

Big Rapids @ Reed City

   -> Game broadcasting on WBRN 1460am, 96.5fm

Central Montcalm @ Newaygo

Chip Hills @ Morley Stanwood

Grant @ Lakeview

White Cloud @ Tri County

Kent City @ Fruitport Calvary Christian


CSAA Basketball (Girls)

12/4/23 - 7:00pm

Reed City 27 @ Evart 47

Tri County 30 @ Lakeview 38

Grant 56 @ Ravenna 13

Farwell 37 @ Chip Hills 41

Mason County East 9 @ White Cloud 50

12/5/23 - 7:00pm

Cedar Springs 42 @ Big Rapids 30

Carson Ciy-Crystal 15 @ Central Montcalm 61

Greenville 60 @ Tri County 25

Pine River 29 @ Morley Stanwood 63

Montague 23 @ Newaygo 34

12/8/23 - 7:30pm

Big Rapids @ Reed City

Central Montcalm @ Newaygo

Chip Hills @ Morley Stanwood

Grant @ Lakeview

White Cloud @ Tri County

Kent City @ Kenowa Hills


Big Rapids Ice Hockey

12/2/23 - 2:00pm

Big Rapids 0 @ Plymouth 8

12/8/23 - 2:00pm

Grosse Ille @ Big Rapids

12/9/23 - 8:00pm

Big Rapids @ Gaylord

12/15/23 - 7:00pm

Jackson Lumen Christi @ Big Rapids

12/16/23 - 11:35am

Okemos @ Big Rapids

12/20/23 - 7:15pm

Big Rapids @ Midland Dow

12/22/23 - 5:00pm

Big Rapids @ Cheboygan


Big Rapids Bowling (Boys & Girls)

12/2/23 - 2:00pm

Boys - Big Rapids 22 @ Lakeview 8

Girls - Big Rapids 20 @ Lakeview 9

12/9/23 - 9:00am

Boys - Central Montcalm @ Big Rapids

Girls - Central Montcalm @ Big Rapids

12/16/23 - 9:00am

Boys - Big Rapids @ Kent City

Girls - Big Rapids @ Kent City

CSAA Basketball Standings

CSAA - Boys

  1. Big Rapids 2-1 (1-0)
  2. Grant 2-1 (1-0)
  3. Reed City 2-1 (1-0)
  4. Kent City 1-1 (1-0)
  5. Newaygo 2-2 (1-0)
  6. Tri County 1-3 (1-1)
  7. Central Montcalm 2-1 (0-1)
  8. White Cloud 2-1 (0-0)
  9. Lakeview 1-2 (0-2)
  10. Morley Stanwood 0-3 (0-1)
  11. Chip Hills 0-3 (0-1)

CSAA - Girls

  1. Lakeview 1-0 (1-0)
  2. Central Montcalm 1-0 (0-0)
  3. Grant 1-0 (0-0)
  4. Morley Stanwood 1-0 (0-0)
  5. Newaygo 1-0 (0-0)
  6. Chip Hills 1-0 (0-0)
  7. White Cloud 1-0 (0-0)
  8. Big Rapids 0-1 (0-0)
  9. Tri County 0-2 (0-1)
  10. Kent City 0-0 (0-0)
  11. Reed City 0-1 (0-0)

This Week's Poll

What place will the Lions finish in the NFC North?